Topics have a wide range of use cases in Desk-Net.
You want to map your content strategy and keep an eye on your target groups, personas, etc.?
Do you want to successfully plan and manage major topics such as the federal election or the World Cup?
This is the purpose of the page "Topics"
Topics are based on the well-known hashtag function.
For each topic, there is a keyword starting with a # symbol, such as #elections21 (-> hashtag).
If a story/event is then provided with this keyword in the description or note, this story or the event then belongs to the corresponding topic.
Stories and events can also be provided with several hashtags and thus belong to different topics that you can relate to each other.
Select "+ Topic" in the upper central input button or click on "+ Topic" on the top left of the Topics page.
Now you can add details. Only the name and the hashtag (generated by entering the name, but can be adjusted) are mandatory. All other information is optional.
- Label (e.B. "General Elections 2021")
- Color: In order to better highlight the individual main themes, you can choose one of twelve different color variants for the display.
- Hashtag: Select a meaningful but at the same time easily enterable keyword such as .B" "#elections21". You do not necessarily have to enter a pound character in this input line, as Desk-Net automatically adds it.
- Period: Here you can enter start and/or end dates if your Topic is limited in time.
- Sub-topic to: Here you can specify whether your new Topic is subordinate to another, up to the 4th level.
- Groups: Select the groups whose members you want to see this topic. (This menu is hidden for companies with only one group).
You can now save the Topic or enter a cover image and a detailed briefing via "Save & add detail settings".
Enter entries belonging to Topics
When entering a story somewhere in the description or note field, if you enter a hashtag belonging to a Topic, such as #Tokio2020, the story is automatically added to the Topic.
View entries around Topics
- Variant 1: Wherever you see a hashtag, you can click on it. If the hashtag belongs to a topic, the page "Timeline" opens with all entries that are provided with the hashtag. If no topic has yet been defined for a hashtag, the search results list opens with all entries.
- Variant 2: If you move the cursor on the page over one of the Topics, a menu appears above it, in which you can edit, deactivate or delete the Topic on the one hand, and on the other hand you also get the possibility to add a new topic. At the same time, two icons appear on the right side. Via the + icon you can add a new theme and through the eye you can look at the corresponding entries on the page "Timeline".
The two Topic pages
There are two pages:
- List: This is the page for managing Topics and entering additional information such as .B campaign briefings on these Topics.
- Timeline: It is used to graphically represent the Topics over a certain period of time (e.g. a quarter) and below that are the stories related to them.
You can switch between the pages via the toggle button at the top left.
On the existing Timeline page, you can currently see all the elements related to a topic.
The Topics List Page
This is the page where you can review and manage your Topics.
- Structuring of the topics on up to four levels (i.e. up to three sub-Topic levels below a Topic).
- The sort order and hierarchy can be changed using drag and drop.
- With the quick search you can quickly find your topics. In addition, you can collapse the list of topics up to a certain level.
The Timeline Page
Here you can easily work on Topics and the associated stories.
These are the main features:
- Filter options: The filters can be found on the right above the list. An important option is that you can filter the list of stories related to a topic by another topic.
For example, you entered a campaign as a topic. Now you only want to see the stories that are related to this campaign and a specific persona (which you also entered as a topic). Simply filter the list of stories by that persona and then look at the campaign's post list. You can also search for story status, publication status, tasks, and custom
- Views: You have an annual, quarterly, monthly, and weekly view.
- Quick search of Topics
- Layer selection to quickly open or collapse the list of Topics to a specific level.
- Quick entry of topics via the + icon.
- Info layers for displaying core information for Topics and stories.
- Drag &drop support
- Sort the list of Topics
- Change the start or end date of a topic
- Move an entire Topic and, if necessary, all related stories and events (you will be prompted before performing this action)
- Move scheduled stories and events to a different date
- Drag undated stories from the story list on the left to a specific release date
- Sharing options: Download the list of topics, email it or print it out (accessible via the ... icon in the top right corner